Optima IDX Real Estate Property Search
Fast, Reliable IDX Search
Add the Optima IDX search engine to your site and get powerful search with nationwide MLS coverage. When any of your listings meet the search criteria, they always display at the top of the search results. Add your logo to have it displayed beside your listings in search results. A simple user interface & multiple search options let your prospects find the listings they want. An intuitive, user-friendly search form allows your site visitors to search across multiple MLSs for the properties that interest them. Dynamic and advanced, the Interactive Map is excellent for location-based searches. Click on any property to view the full details. This detailed search option allows your visitors to narrow their search using MLS-specific criteria for listings such as distressed, golf course or waterfront properties. Additional search options allow your site visitors to perform searches based on a property’s street address or MLS Number. Customize the search experience on your site by creating a custom city or zip code list. Specify the cities or zip codes you’d like included and only those will appear by default in your search form and widgets. Allow your site visitors to search for Open Houses, either through the main search form or on a dedicated Open House Search page.
Optima IDX Advanced Broker Features
Advanced Broker Features
Manage your offices, agents and leads with broker-specific features. From listings to leads and an agent login system, Optima IDX helps you run and grow your business online. Get instant access to all your leads through the Control Panel. See real-time stats & activity for all your agents’ leads. Configure how leads on your site are routed to agents or elect to assign them manually. Apply optional assignment rules based on geography or languages spoken. Site visitors can choose their agent when they register on your site or inquire about a listing. Let your team offer their clients and prospects agent-branded Email Updates on saved MLS searches, delivered right to their inbox. Add a list of all your offices to your website, as well as a page for each office that includes a description and dynamic agent roster. Offer your agents their own page that includes a photo and bio as well as a dynamic list of their Featured Listings and an email alert sign-up. With individual agent log-ins, your agents can edit their bio or manage their leads and listings directly. Organize your agents by assigning them to offices, editing their bios and controlling their Agent Login access.
Enhanced Property Details With Optima IDX
Enhanced Property Details
Engage site visitors with gorgeous and SEO-friendly Property Details pages. In addition to accurate MLS data, pages are enhanced with large photos, Google Maps, WalkScore, & Social Media sharing. Optima IDX Property Details pages show complete, fully compliant MLS listing data displayed in a clear and easy-to-read format, along with prominent lead capture buttons. Turn visitors into leads by offering multiple contact opportunities on every property detail page. When a new lead is generated, you’ll be instantly notified via email. Display up to 25 large photos for each listing, when available from your MLS. Choose to show photos in a slideshow or opt for on-page large photo display. Property Details pages can be indexed by search engines and are designed to be SEO-friendly. Social Media integration allows for easy sharing to Facebook, Twitter and more. The Map tab offers each property address mapped on a Google map. Where available, Street View will display. Display local school information with the GreatSchools map widget, integrated with every Property Details page. Show more about each listing’s neighborhood – including parks, restaurants and more – with the WalkScore map widget. Visitors can easily estimate their mortgage payments with a mortgage calculator on every property details page. Enhance your own listings by adding exclusive photos, links to virtual tours and more. Customize the property description to offer more details than any other site. Easily display your sold listings once they go off market, or add non-MLS or pocket listings. Choose to display these with your Featured Properties, or show them on their own dedicated pages.
Listings, Listings and More Listings
Listings, Listings & More Listings
Enrich your site with the content visitors want most: listings. Display your Featured Listings automatically, your Sold/Pending & Supplemental Listings, and custom Top Picks to show your specialties. Automatic display of your own – or your office’s – active listings. Add Sold & Supplemental Listings to this page, or display them on separate pages. Top Picks are quick searches that showcase your specialties. Use Top Picks to show your visitors the listings they want to see – and to have search engines index more listings on your site. Display listings on any webpage with customizable Featured and Top Picks slideshow widgets. Enhance Optima 950 with listings by configuring your pages to show a gallery of Featured Listings or Top Picks in the right sidebar. Easily add non-MLS listings to your site: pocket listings, listings that are coming soon, distressed properties or others. Show photos, add a description and more. Show your record of success by adding Sold or Pending Listings to your website. It’s simple to select your off-market listings to display – you can even configure what listing information to display. Create a Top Picks page to display Open House information directly from the MLS, or allow your visitors to search for open homes in your area. Market and promote your listings to a wider audience with MLS-approved automatic listing syndication. Drive traffic back to your site and capture those leads. Blog about your listings and add dynamic, MLS-compliant listing information to your blog posts easily using the Listing Plugin. You can even have your new listings automatically added to your blog.
Powerful Lead Generation With Optima IDX
Powerful Lead Generation
Proven lead generation technology grows your business. Offer daily email alerts, customized visitor registration, and multiple lead capture opportunities on every Property Details page. Allow your site visitors to schedule a property showing directly from your website. You’ll be notified immediately, and the lead will be logged into your Control Panel for tracking. With both a prominent button and an open form, give your site visitors multiple opportunities to contact you about a property of interest. Branded daily email updates that carry your unique branding will notify clients and prospects of new listings that meet their saved search settings. An easy and effective way to stay in touch with your leads. Signing up for a Property Organizer lets visitors save their favorite properties, rate them and even add notes. Use your Control Panel to see their saved properties, including their ratings and comments. Configure your site to require visitor registration. Choose the location and strength of the registration request and customize the message within the registration prompt. Get insight into your leads by observing their activity from your Control Panel — see the searches they’ve conducted, properties viewed, email update click-throughs and more. Send information about newly registered leads to a third-party Contact Management or Customer Relationship Management (CRM) system, such as Top Producer® or Realtiva.com.
Search Engine Optimized For Google, Bing, and Yahoo!
Search Engine Optimized
Get more traffic and more leads when search engines index listings on your site. Optima IDX pages are engineered to maximize SEO and improve search results ranking. Property Details pages can be indexed by search engines and are coded to maximize your rank in search results. Your Featured Listings and Top Picks pages create your site’s index of listings for search engines to crawl. Each property details page has the listing address built into the URL to maximize SEO. Property Details pages use the listing address in the title, meta & keyword tags to increase your ranking in search results. Social sharing is encouraged to build external links. You or your visitors can easily share listings on Twitter, Facebook and any other social media platform.
Mobile Website With Optima IDX
Mobile IDX
Optima IDX includes a customizable mobile website that brings MLS search, listings and lead capture to any smartphone, with nothing to download, install or update. A customizable mobile site that works on any smartphone, with no app to install or update. iPhones, Android and BlackBerry phones with browsers are all supported. Your prospects can search on the go, with options to search cities or near a particular address. Consumers see full property details, large photos, and a Google map for easy navigation. Display a list of your Featured Properties from your mobile site. Plus, your listings always appear first in any set of search results. Let your clients and prospects search for Open Houses while they’re on the go. Locations are plotted on a map, and users can get convenient driving directions on iPhone and Android devices. Mobile users can email an info request from any property details page, or press the Call Now button to contact you any time. View all mobile lead activity in your Control Panel separately from your other leads. Use a QR code on your property flyers, signs and advertisements to direct potential buyers to your mobile listings pages. Your agent or brokerage name is featured prominently on the navigation bar, on every mobile site page. Create and upload a custom homepage banner or choose to integrate the mobile IDX pages with an existing mobile site.
Agent Listing Social Media Marketing
Social Media Optimized
You’ll reach more people than ever with a Facebook app, blogging assistance and easy social sharing to top sites. Connect with Facebook users with a Search tab on your Facebook business page. Allow Property Search directly from Facebook and bring prospects to your website. A hosted WordPress blog makes it easy to share your expertise while creating the fresh content search engines love. The exclusive Listing Widget brings always-current listing information to your blog posts, and Auto-posting drafts a new post for you each time you get a new listing. Your site visitors are encouraged to post listings on Twitter, Facebook and any social media site. This sharing creates valuable external links that contribute to SEO. Optima 950’s Custom HTML widget allows you to integrate any social media widget directly on your IDX pages. Add widgets from Facebook, Twitter and more!

Modified on: by H&H Real Estate


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What They Say About Us - Testimonials

Hope G.

Riverside, CA

H&H has ALWAYS gone above and beyond for me with my Real Estate website needs! They are putting the finishing touches on my custom site, and I could not be happier! In fact I am over the moon excited. Thru every step of my custom site design, they quickly responded to questions and tweeks. Thank you so much for my AWESOME website!!!

Mark G., Broker

Jacksonville, FL

H&H is the most responsive web site company I have found in the affordable price range. I asked them to do something they had never added to a blog and they figured it out and it now works fantastic. They made changes I requested in a timely manor and my site got rave reviews.

Jodie H.

Missoula, MT

I have had my business website with H&H for nearly a year now and I am very happy with the website as well as the dedication to service the company provides, outstanding!! Thank you H&H!

Jan C.

Macomb, MI

Just wanted to thank you for making my website look great!!! You had it up and running in a week! I am also impressed with the personalized service from you too. Nick is very helpful and informative. He has gone above and beyond in customer service!!! Thanks again!